Tag: moving

Digital Marketing Explained: Digital Marketing Landscape

Digital Marketing Explained: Digital Marketing Landscape

This is a part of the Digital Marketing Explained Holy Grail Post Series, the outline will be kept together on the Digital Marketing page.
ditial marketing holy grail

Landscape

Here is a list of the digital marketing landscape at a glance. It can be hard to categorise the different channels as there is a lot of crossover between them.

Therefore the organisation of this list is not necessarily ontologically correct, however, it is organised from the marketing perspective and which channels should be thought of together.

Furthermore, they are not all “channels” per say. Some of the list includes cross-channel topics that a good marketer should consider in their digital strategy (for example moderation, feedback and viral marketing). 

  • Organic
    • Website or Landing Page
    • Organic Search
    • Email
  • Paid
    • Paid Search
    • Display Advertising
    • Social Media Advertising
    • Mobile Ads
  • Social
    • Facebook
    • Twitter
    • YouTube
    • Google Plus
    • StumbleUpon
    • Blogging
    • MeetUp
    • Social Bookmarking
  • Applications
    • Web
    • Facebook
    • Mobile
  • Analytics
  • Other
    • Wikipedia
    • Forums
    • Wikis
    • Moderation
    • Feedback
    • Viral Marketing
    • Podcasting
    • SMS
    • QR Codes

 The rest of this series will outline best practices, user guides, case studies and marketing strategies for the channels/topics in the order listed above. Feel free to jump around to the topics that interest you the most. However, I strongly recommend that the website/landing page section be read before moving on to any other topics.

Want to get rid of anything? We're moving and can help relieve your garage of clutter :)

Want to get rid of anything? We're moving and can help relieve your garage of clutter :)

Amplify’d from lukeandjonineedahome.info

moving house from our current place in Redfern/Alexandria up into Willoughby/Chatswood! We’re pretty excited and are planning on moving this Saturday the 18th. (If you have some time to help, we will repay you with pizza and beer!)

As such, we’ve taken stock and there are a few things our new place doesn’t have. If you have any of this stuff that you’d like to get rid of (aka have us take it off your hands), or know anyone who might, please let us know!

Unfortunately we’re just looking for free stuff right now, or items that cost the same as a great deal from eBay.

Things we need!

Appliances:

  • Fridge, but we don’t know dimensions quite yet
  • Microwave
  • Washer and dryer
  • Kettle
  • TV
  • DVD player (preferably with USB)

Furniture:

  • Bookshelves & other storage / shelving
  • Entertainment “centre” for the TV & DVD player
  • Dining chairs
  • Side tables, coffee table, etc.

If you do have any of these things, please let us know! My mobile is 0451 634 526 and Luke’s is 0404 255 632, or email or Facebook us. We can pick them up from you this coming weekend, September 18th/19th, or another time by arrangement.

Thank you everyone for any potential help / ideas / contacts. :)

Joni & Luke

Read more at lukeandjonineedahome.info

 

Back in Syd with new contact info and looking for work!

Back in Syd with new contact info and looking for work!

Greetings one and all!

I am now living back in Sydney, looking for work and possibly doing graduate studies.

At the moment I am living with my folks in Narrabeen for a couple of weeks before moving into an apartment in Alexandria.

As you may know, I’ve recently finished my Bachelor of Media at Macquarie (Sydney) and spent time in Vancouver completing my Communication Honours at Simon Fraser University.

Our apartment is close to downtown Sydney (very close to the Redfern train station, one stop from Central) – a short work from the University of Sydney. If you’re ever in Sydney or Australia, we are maybe a 10 minute drive from the airport, so don’t hesitate to get in touch! Consider yourself as having a standing invitation to come visit any time–neither Joni nor I will be back in Canada for a while, so it’d be great to see some familiar faces.

As far as keeping track of me, please add me on facebook (facebook.com/lukefreeman), follow me on twitter (twitter.com/lukefreeman) or read my blog (lukefreeman.com.au).

I am also looking for work so please, please, PLEASE let me know if you hear of any work going either in my field (communicaiton/marketing/PR) or just in general (from admin to hospitality). Joni will also be looking for work when she arrives here on October 13th.

My resume is available at http://www.lukefreeman.com.au/resume

I am also back on the road with web designing – anything from simple “pamphlet/brochure” websites to dynamic, database driven, eCommerce solutions with content management & customer relationship management facilities. I work using: PHP, (X)HTML, XML, RSS, CSS, C++, JavaScript, MySQL, Automator and Adobe Creative Suite (Photoshop, InDesign, Illustrator, Premiere, Flash).

So, I think that is it!

Look forward to hearing from and/or seeing you all!

Updated: Thanks to @ andrewfergusson for reminding me to websafe it! Contact me if you want my address / phone etc…

Picture 12

Help needed!

Help needed!

I’m going to cut to the chase!

As you may or may not be aware I will be back in Sydney this coming October and this means a few things for me (a) before I go home and (b) once I’m back. Furthermore, (c) I am open for building more websites over the next few months and will be doing it cheaply, (d) I am starting to build something that could be quite revolutionary and am looking for partners.

  • (a) My dear Canadian contacts: I’m looking for work in Vancouver to support myself over the next few months. This is particularly important due to scholarships, bursaries and loans falling through. If you know of any work available soon, please contact me!
    Resume: http://www.lukefreeman.com.au/resume
    SFU PEOPLE!! Do you know of any research assistant positions? Or anything else on campus?
  • (b) Upon our return, both Joni and I will both be looking for work in Sydney.
    Luke
    : I have a B Media and will have a PBD Communication (Honours). Most of my work has been in marketing, web and design, however I am looking toward moving more toward the PR and networking side of things – and I’m hoping for preferably less on the side of big nasty corporations. See my resume.
    Joni: She will have a B Arts (Major: Communication, Ext Minor: English). Joni also very talented with graphic design and has worked in marketing and web design (alongside Cafe’s and an Info centre). And another plus: she’s GREAT with people and very hard working.
  • (c) If anyone wants some websites designed I am offering some great prices at the moment. Please contact me at zeekdesign.com if you, or someone you know is interested.
  • (d) I am trying to get a full-featured social networking, management and collaboration tool off the ground to help solve the problem of too many organisations and groups constantly reinventing the wheel and having too many online tools doing the jobs poorly.
    Have a look at WorldSocial.net to see my quick overview.

Thank you all so much for your support and attention in reading this email so far! I really appreciate all that you have all done for me!

More updates

More updates

Okay, here’s more that I didn’t update on last night.

  • Well, I stopped rugby pretty soon after starting because I realised that it is not worth the high chance of becoming a paraplegic ;( – rowing over here is basically screwed. I’m not sure I’m that enthusiastic after I was kinda stuffed around by them. I still love the sport but I think it may not be the right time and place for me to be on the water at the moment. (also being really flat out with uni, letting that take the reins for a bit)
  • We’re thinking MONTREAL NEXT SUMMER!! Then possibly Australia, or heading to somewhere to work teaching ESL and getting paid well 🙂 (pay of student loans) — the options are endless!!
  • Things are going to be really hectic, and next semester I’m going to start needing more money 🙁 — honours is costing $4500 (all I’m doing is writing a thesis and having 1 meeting a month!??!?!?!!), res is $2500 and compulsory meal plan $1350 (minimum) so I’m going to have to find work.

P.S. I’ve started moving personal posts to private because this site is increasingly being used as my resume (essentially).

You grew up in Australia in the 90s if…

You grew up in Australia in the 90s if…

  1. You watched the ABC more than any other station. Those days are long gone.
  2. You made worms by squeezing your Vegemite or peanut butter crackers together.
  3. The best parties always had fairy bread.
  4. The Waugh twins. Go! Aussie! Go!
  5. Super League almost ruining rugby league in Australia.
  6. Getting the Easter Show guide from the paper and circling all the show bags you wanted.
  7. You thought everyone in America carried a gun and you never wanted to go there because you were were scared you’d get shot.
  8. Blinky Bill, Mr Squiggle and Gumby.
  9. You always used to see that dried out, white dog poo on the footpath. You never see that anymore.
  10. SuperTed, Widget The World Watcher and Samurai Pizza Cats.
  11. Going to the Easter Show with a big group of friends from school once you were old enough to go without Mum and Dad
  12. Doing research for school projects by going to the library or looking up an encyclopaedia rather than using the internet.
  13. Brian Henderson and Richard Morecroft reading the news.
  14. Paul Keating was some guy that ran the country and John Howard became the only PM you really ever knew because you were too young to care before that.
  15. Banana Man, Bangers and Mash and The Raggy Dolls.
  16. Game Boy.
  17. Waking up early everyday to watch Agro’s Cartoon Connection or Cheez TV.
  18. Hey Hey It’s Saturday.
  19. Everyone got the Coke bag at the Easter Show and it was only $10.
  20. Buying those 6 packs of Coco Pops, Fruit Loops, Frosties, Rice Bubbles, Nutri-Grain and Corn Flakes so you could have a different one each day and then opening the packets really carefully and removing the cereal so you’d have a mini wardrobe afterwards. You also most probably just let your parents eat the Corn Flakes.
  21. Trying to make the Rainbow Road shortcut on Mario Kart 64.
  22. Postman Pat, Fireman Sam and Lift Off (that show with the dirty, eye-less doll named EC).
  23. Playing GoldenEye on the Nintendo 64 and arguing over whether Oddjob was allowed to be used in multiplayer.
  24. The original Teenage Mutant Ninja Turtles.
  25. Super International Cricket on the SNES.
  26. Arguing over which was better – Nintendo 64 or PlayStation.
  27. Don’t push me, push a push pop!
  28. Nobody made “not” jokes… NOT!!
  29. Bathurst stopped being Holden vs. Ford and all those European cars came in until they came to their senses.
  30. Who shot Mr Burns?
  31. Watching Captain Planet and then driving your parents mad by always singing the song.
  32. That’s so funny, I forgot to laugh.
  33. WWE was WWF and they actually had cool wrestlers like The Rock, Mankind and Stone Cold Steve Austin.
  34. Playing Gran Turismo and MGS on PlayStation.
  35. Roller coasters at Wonderland, Sydney.
  36. You decorated your room with glow-in-the-dark stickers.
  37. SBS didn’t have any ads. Not that you ever watched it anyway, except maybe for softcore porn.
  38. You played marbles and could name all the different types like blue moon, oily, candy, red wine, galaxy and red devil. You never played anyone for your god marble.
  39. Feeling sad when your Tamagotchi died.
  40. Singing “a ram sam sam, a ram sam sam, guli guli guli guli guli, ram sam sam, a rafi, a rafi, guli guli guli guli guli ram sam sam”.
  41. Seeing a small rack of DVDs in the video store and wondering if anyone ever rented them.
  42. Dolly the sheep.
  43. Getting up early to watch the Rage Top 50.
  44. Friends when they were all actually just friends. Why didn’t Phoebe and Joey get together?
  45. Sonic the Hedgehog.
  46. Watching The Simpsons back when it was funny, every night on Channel 10.
  47. Power Rangers becoming cooler than the Ninja Turtles, even though the Turtles will always be cooler.
  48. Watching South Park for the first time and being really excited by all the swearing.
  49. Watching Hercules and then being disappointed when Xena Warrior Princess replaced it. Nobody was cooler than Herc.
  50. Blowing on the Nintendo cartridge before putting it in the console to make sure it worked properly.
  51. Smell the cheese.
  52. Vulcan, Tower, Flame… Australian Gladiators.
  53. Playing Mortal Kombat and trying to do a fatality but just ending up punching accidentally.
  54. Pokemon! Gotta catch ‘em all!
  55. Watching Hey Dad! and then seeing little Arthur McArthur go on to star in that famous Sorbent ad.
  56. Full Frontal, not Comedy Inc.
  57. Wolfenstein, Doom and Duke Nukem.
  58. Downloading music from Napster.
  59. Chatting with your buddies on ICQ.
  60. Going to see Titanic.
  61. The winner is…Sydney.
  62. Mighty Max and Polly Pocket. Max and Polly always got lost because they were so bloody small.
  63. Fox Mulder and Dana Scully.
  64. Waiting for Tony “Plugger” Lockett to break that record.
  65. Australia didn’t always win the cricket.
  66. The Socceroos couldn’t qualify for the World Cup.
  67. John Eales captained the Wallabies and we won the World Cup.
  68. Ray Martin hosted A Current Affair.
  69. Zoopa Doopa ice blocks were only 20c and if you couldn’t afford it, you asked the canteen lady to cut it in half so you could split it with a friend.
  70. Listening to boy bands like Human Nature and girl bands like Girlfriend.
  71. Barbie, not Bratz.
  72. The Spice Girls.
  73. Happy Meals were only $2.95 and the toys were simple but actually good.
  74. Person 1: Who farted!? – Person 2: Whoever smelt it, dealt it! – Person 1: Whoever made the rhyme, commited the crime!
  75. Brad Fittler was the best in the world.
  76. Thorpe won lots of gold medals and wasn’t so gay.
  77. Opposite day.
  78. We all loved Pat Rafter and almost cried when he lost to Goran Ivanisevic because our Pat deserved that title more than anyone. Definitely more than Hewitt ever did.
  79. Playing tackle Bull Rush at lunchtime and having tackling banned. You had to resort to grab 1-2-3 or tip. Same goes for footy.
  80. Giving a friend a backage in the canteen line. If it was your best friend, you gave them a frontage.
  81. Pogs and Looney Tunes Tazos.
  82. Nobody won Wimbledon unless their name was Pete Sampras.
  83. You laughed at the fat kid on the Cottees cordial ad and changed the song to “My Dad picks his nose…”
  84. You ate Smarties instead of M&M’s.
  85. You tried Dr. Pepper and hated it.
  86. Service stations didn’t need space for 4 digits on their petrol prices signs.
  87. Girl germs! Boy germs!
  88. Goosebumps.
  89. You had to actually call your friends rather than send them an SMS.
  90. Wearing a Chicago Bulls T-shirt or cap. Wearing the cap backwards.
  91. Arguing over who got to be Warnie in backyard cricket. Six and out!
  92. Paul Jennings’Gizmo books.
  93. Matchbox cars.
  94. The feeling of wonder you got, the first time you were able to see the image in one of those Magic Eye 3D pictures.
  95. The Secret World of Alex Mack.
  96. Talk to the hand!
  97. Johnson and Friends, Noddy and Humphrey B. Bear.
  98. You wished you had enough Lego to build those amazing cities they displayed in the brochures.
  99. Collecting Yowie toys. Aussie wildlife was way cooler than any stupid Kinder Surprise toy.
  100. Playing truth or dare with your secret crush.
  101. Mark Taylor equalling Don Bradman’s record.
  102. Slap bracelets.
  103. Jurassic Park and those toy dinosaurs where you could pull a piece of the skin out to see its insides.
  104. Roger Ramjet, he’s our man, hero of our nation.
  105. We had paper money.
  106. Telling those Dobbers where to stick it by singing, “Dibba dobba dibba dobba number nine, wearing nappies all the time” and, “Dibba dobba Cindy went to kindy, stepped on a bindy wa wa wa.”
  107. Good on ya Mum! Tip Top’s the one!
  108. You could buy more than enough food from the school cantee
    n
    for only $2.
  109. Begging your parents to go to McDonald’s for dinner.
  110. Rocko’s Modern Life, Rugrats and Hey Arnold!
  111. Noni, Monica and that bald guy named George on Play School.
  112. Going to World 4 Kids to look at all the toys.
  113. Watching The Lion King and feeling Simba’s pain when Mufasa died. Disney just doesn’t make them like that anymore.
  114. Soft serve cones were only 30c and they never tried to up-sell a Flake because they didn’t have it.
  115. Wanting a Brain or Silver Bullet during the yo-yo craze.
  116. Nesquik without the Nes.
  117. Troll Dolls.
  118. The Kids’ Works at Pizza Hut with unlimited drink refills. You made an ice cream mountain covered in choc chips and marshmallows and could never finish it.
  119. Thomas the Tank Engine and TUGS.
  120. Ba-na-na-na-na! Ba-na-na-na-na! Make those bodies sing!
  121. You had to get your photos developed.
  122. Your family didn’t own a 4WD unless it was a real one like a Land Cruiser or Patrol. Range Rovers were tough and nobody thought BMW would make a 4WD, let alone Porsche.
  123. Street Sharks and Biker Mice From Mars
  124. Competing with your friends to see who could eat the most sour Warheads in one go.
  125. The Channel 9 logo had dots next to it and the Channel 7 logo wasn’t a folded piece of paper.
  126. No Hat, no play.
  127. Dr. Dreadful Food Labs. Kids these days wouldn’t be allowed that because its not healthy enough. We didn’t give a shit about our health in the 90’s.
  128. High five! Up high, down low, too slow!
  129. Watching Round the Twist and getting pissed off that the actors kept on changing. You still loved it though.
  130. Cheating in Heads Down, Thumbs Up.
  131. Watching that game show called Vidiot. Game shows didn’t have to be educational back then, like That’s Academic… that show sucks.
  132. Collecting basketball cards, whether you followed basketball or not.
  133. You always wished your parents had bought you a bigger Super Soaker for Christmas. Christmas is hot in Australia… the more water, the better.
  134. Collecting hundreds of tickets from Timezone just so you could trade them for some crappy prize that you could have bought from Woolies for ten bucks.
  135. Healthy Harold day was the best because you got to miss class to sit in a tiny caravan and listen to a talking giraffe.
  136. Playing handball with Ace, King, Queen and Dunce and making up stupid rules as you went along.
  137. Skipping ropes and Jump Rope for Heart Day.
  138. Chewing the crappy gum in Bubble-O-Bill’s nose and wishing they could just use Hubba Bubba instead.
  139. A*mazing.
  140. The Ferals. Rattus, Modigliana, Derryn and Mixy were cool until they started that five minute piece of crap, Feral TV.
  141. Hypercolour T-shirts.
  142. Who Dares! Who Dares! Who Dares Wins!
  143. Having your very own Dollarmites account and getting really excited when you earned a tiny bit of interest.
  144. Growing up in Australia in the 90’s was rad.

Via: Facebook

Digital Cinema Evaluated – Essay

Digital Cinema Evaluated – Essay

I’ve been doing an essay on Digital Cinema, there is some pretty interesting stuff out there and how it is probably going to affect us… I would really love to see cinemas start to screen more alternative content (e.g. live concerts and independent films!!!) and I look forward to the idea that small independent cinemas might pop up with interesting content (Mac Uni already screens stuff in one of their lecture halls).

Its a long read and not quite an interesting journaistic style, but I’ll leave it here for future reference.

The rise of digital independence

The introduction of digital technology arguably represents the most exhaustive technical and social changes in the history of cinema, greater than both sound and colour (Ford 2005). In analysing who benefits from the proliferation of digital cinema, it is helpful to review it in the context of the traditional film making process and then to define digital cinema in regard to this. Developments in digital media are having a significant impact on the spectrum of cinema production (filming, editing and effects) and distribution (printing, shipping and screening). This results in both positive and negative ramifications that can be addressed in relation to a number of recent Australian films with digital processes.

The world of cinema began to change with the advent of films like the original “Star Wars“ (Associated Press 2005) which pioneered and developed digital editing and rendering techniques. This explosion has led not only to digital film industry but also the proliferation of technologies as video games, DVDs and video podcasts (Manovich 2007). Digital technology has also allowed the possibility of interactivity (e.g. alternate endings on DVDs), however this essay will instead focus on the feature/short film productions which are designed to be projected in a theatre.

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