Tag: marketers

Digital Marketing Explained: What is Digital Marketing?

Digital Marketing Explained: What is Digital Marketing?

This is the first part of the Digital Marketing Explained Holy Grail Post Series, the outline will be kept together on the Digital Marketing page.
ditial marketing holy grail

Digital Marketing Explained

The what, why, how and when part of this series is the most important part; simply grasping the concepts laid out will put you a long way ahead in the path to effective digital marketing.

What is Digital Marketing?

Finding audiences that actually want to interact with you using various digital channels.

LESSON #1: MARKETING ≠ ADVERTISING.

“Marketers must cringe when they read business blog posts because the word marketing is used as a synonym for advertising. And if it’s not a direct synonym the emphasis is close enough to create a cultural perception in society that the synonym exists.”1

Digital Marketing is simply finding audiences that actually want to interact with you using various digital channels. These channels range from the basic, more content focused, ones such as your website through to paid advertising across digital platforms (such as banner ads).

In most cases, ninety percent of the effectiveness of digital marketing can be garnered by following the best practices without spending a cent on advertising. This series will outline both the best practices for getting organic (unprompted) results as well as promoted (or paid) results.

Can Brands Maintain Engagement on Facebook?

Can Brands Maintain Engagement on Facebook?

Amplify’d from www.emarketer.com
Can Brands Maintain Engagement on Facebook?

“Likes” can go down as fan bases increase

FBLI

Growing a base of Facebook fans is often a major objective for social media marketers. Whether through special offers available only to fans, the promise of exclusive content or simply through a compelling campaign that reaches already-loyal customers, marketers are building up their presence on Facebook pages and hoping consumers flock there as well.

But as fan bases grow, the danger increases that the larger community will be less close-knit and engaged than before. Link-sharing solutions provider Visibli analyzed Facebook pages with at least 100,000 “likes” and found that for brands and media organizations, pages with more fans received fewer “likes” on each individual post. Engagement went down as the number of people involved went up.

And overall, brands are behind both artists and media organizations when it comes to average number of “likes” and comments per post.


There are many posting strategies brands can pursue to boost engagement on pages as the number of fans increases, however. Research from Buddy Media found that tweaking the length, timing and wording of posts could raise engagement.

In addition, the research from Visibli points to how brands should space out their posts. Half of all “likes” happen within 1 hour and 20 minutes of posting, and 70% happen within 4 hours. “Likes” taper off over time, until about 95% are received within 22 hours.


Furthermore, once a new post is up there’s less chance of “likes” on an older one, so brands should give messages time to play out and maximize engagement before updating.

Read more at www.emarketer.com

 

Facebook ad formats getting more social

Facebook ad formats getting more social

(via www.clickz.com)

Facebook has launched “Sponsored Stories” ads, which let marketers utilize messages from their “likes” community for paid promotions on the site. The ads contain word-for-word Facebook user posts, while appearing in the right-hand column with other paid promotions on the website.

A bevy of launch partners have already readied campaigns involving the new ads. They include Coca Cola, Levi’s, and Anheuser Busch, as well as nonprofits like Amnesty International, UNICEF, Autism Speaks, and Women for Women.

Jim Squires, marketing products manager for the Palo Alto, CA-based social giant, told ClickZ that Sponsored Stories will be available on the site’s self-service platform in a comparable manner to other ads. They will be purchased on an impression- or per-click basis, he said.

For a brand like Starbucks, an endorsement that looks like this:

starbucks-sponsored1

May appear in an ad unit like this:

starbucks-sponsored

“Essentially, the recommended approach is to use [them] in conjunction with a campaign you are already running,” Squires said. “So, you say, ‘I want to add Sponsored Stories to this.’ In that case, when a Sponsored Story is able to show, it is showing [instead of] the controlled advertiser message.”

Read more at www.clickz.com

Digital Cinema Evaluated – Essay

Digital Cinema Evaluated – Essay

I’ve been doing an essay on Digital Cinema, there is some pretty interesting stuff out there and how it is probably going to affect us… I would really love to see cinemas start to screen more alternative content (e.g. live concerts and independent films!!!) and I look forward to the idea that small independent cinemas might pop up with interesting content (Mac Uni already screens stuff in one of their lecture halls).

Its a long read and not quite an interesting journaistic style, but I’ll leave it here for future reference.

The rise of digital independence

The introduction of digital technology arguably represents the most exhaustive technical and social changes in the history of cinema, greater than both sound and colour (Ford 2005). In analysing who benefits from the proliferation of digital cinema, it is helpful to review it in the context of the traditional film making process and then to define digital cinema in regard to this. Developments in digital media are having a significant impact on the spectrum of cinema production (filming, editing and effects) and distribution (printing, shipping and screening). This results in both positive and negative ramifications that can be addressed in relation to a number of recent Australian films with digital processes.

The world of cinema began to change with the advent of films like the original “Star Wars“ (Associated Press 2005) which pioneered and developed digital editing and rendering techniques. This explosion has led not only to digital film industry but also the proliferation of technologies as video games, DVDs and video podcasts (Manovich 2007). Digital technology has also allowed the possibility of interactivity (e.g. alternate endings on DVDs), however this essay will instead focus on the feature/short film productions which are designed to be projected in a theatre.

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