Tag: google

Digital Marketing Explained: Website or Landing Page

Digital Marketing Explained: Website or Landing Page

This is a part of the Digital Marketing Explained Holy Grail Post Series, the outline will be kept together on the Digital Marketing page.
ditial marketing holy grail
Organic digital marketing refers to the optimisation of traffic that you would receive organically (without having to promote) from direct website visits, links from search engines, links from other websites or email referrals. Social media profiles will also receive organic traffic but that will be discussed in the social media section.

Website or Landing Page

Your website or landing page is the first port of call for most people. Even if you are not promoting it directly, people will still try to find it when exposed to other campaign material.

The best part is that you have complete control over your website, albeit within the capabilities of your web development/IT team, content management system and internal policies.

Unlike any other channel, your website or landing page else allows you to craft your message, direct people to your conversion funnel and track the results.

What’s the difference between a website and a landing page?

Website: A website is generally open to the public, the first point of call for people to navigate across your brand.

Landing page: A landing page is specifically built for a campaign and preferably has minimum distractions.

“Your website should be designed to impress your target market and Google”[1]

When building a website or landing page you should have two goals in mind. Firstly, most obviously and importantly, you should be aiming to impress your audience. Secondly, however, you are building to impress Google (among other search engines) by building it in such a way that will be “index-friendly”

Planning a website or landing page (referred to as page from here on) is just like when you are planning any other campaign; first you must define your goals then you can design your page.

Digital Marketing Explained: Digital Marketing Landscape

Digital Marketing Explained: Digital Marketing Landscape

This is a part of the Digital Marketing Explained Holy Grail Post Series, the outline will be kept together on the Digital Marketing page.
ditial marketing holy grail

Landscape

Here is a list of the digital marketing landscape at a glance. It can be hard to categorise the different channels as there is a lot of crossover between them.

Therefore the organisation of this list is not necessarily ontologically correct, however, it is organised from the marketing perspective and which channels should be thought of together.

Furthermore, they are not all “channels” per say. Some of the list includes cross-channel topics that a good marketer should consider in their digital strategy (for example moderation, feedback and viral marketing). 

  • Organic
    • Website or Landing Page
    • Organic Search
    • Email
  • Paid
    • Paid Search
    • Display Advertising
    • Social Media Advertising
    • Mobile Ads
  • Social
    • Facebook
    • Twitter
    • YouTube
    • Google Plus
    • StumbleUpon
    • Blogging
    • MeetUp
    • Social Bookmarking
  • Applications
    • Web
    • Facebook
    • Mobile
  • Analytics
  • Other
    • Wikipedia
    • Forums
    • Wikis
    • Moderation
    • Feedback
    • Viral Marketing
    • Podcasting
    • SMS
    • QR Codes

 The rest of this series will outline best practices, user guides, case studies and marketing strategies for the channels/topics in the order listed above. Feel free to jump around to the topics that interest you the most. However, I strongly recommend that the website/landing page section be read before moving on to any other topics.

What's Newsified Today December 29, 2011

What's Newsified Today December 29, 2011

Here’s the top recent articles from my favourite blogs and news sites:

What's Newsified Today December 25, 2011

What's Newsified Today December 25, 2011

Here’s the top recent articles from my favourite blogs and news sites:

What's Newsified Today December 20, 2011

What's Newsified Today December 20, 2011

Here’s the top recent articles from my favourite blogs and news sites:

Digital Marketing Explained – Holy Grail Post Series

Digital Marketing Explained – Holy Grail Post Series

It’s about time I start consolidating a Digital Marketing “Holy Grail” explaining the whats, hows and whys of Digital Marketing.

I’ll be posting each part periodically and updating retrospect too.

The series outline will be kept together on the Digital Marketing page.

The outline will be as follows:

  • Digital Marketing Explained
  • Digital Marketing Questionnaire
  • Digital Marketing Landscape
    • Organic
      • Website or Landing Page
      • Organic Search
      • Back Links
      • Email
    • Paid
      • Paid Search
      • Display Advertising
      • Social Media Advertising
      • Mobile Ads
    • Social
      • Facebook
      • Twitter
      • YouTube
      • Google Plus
      • StumbleUpon
      • Blogging
      • MeetUp
      • Social Bookmarking
    • Applications
      • Web
      • Facebook
      • Mobile
    • Analytics
    • Other
      • Wikipedia
      • Forums
      • Wikis
      • Moderation
      • Feedback
      • Viral Marketing
      • Podcasting
      • SMS
      • QR Codes

Comment below if you want me to add anything!

Best Facebook Apps for Fan Engagement and Building Community

Best Facebook Apps for Fan Engagement and Building Community

Social Media Examiner posted this article about the top 10 apps to engage Facebook fans & build your community.

Here’s the abridged version of their rankings:

#1: Fan of the Week for Pages
Tracks of participation on your page & automatically posts a “shout out” to your fan of the week.
#2: Booshaka
It highlights fans that are participating on your page more often with a custom tab called Top Fans that’s added to your page. Provides you with stats too.
#3: NetworkedBlogs
From RSS it can pull in the title of your blog posts, first picture in the post (or a blog screen shot if there isn’t a picture) & an excerpt of the post.
#4: Post Planner
Not just scheduling but scheduling with pictures or video too!
#5: YouTube App
Get your YouTube channel, integrate it into your Facebook page = easy access to your videos!
#6: Livestream
Bring live video events to your Facebook page, interact with the audience, record the events for later viewing!
#7: ContactMe
Make it easy for people to get in touch with you with a Facebook page contact form. Add many different fields & customise the form. Easy.

Bring live video events to your Facebook page, interact with the audience, record the events for later viewing!
#8: Newsletter Subscription
Get people to subscribe to your newsletter straight from Facebook!
Constant Contact
MailChimp
#9: Scribd for Pages
The Scribd app lets people easily view documents right in the Facebook tab & also download it if they wish.
#10: Ecwid
Open a store operating within Facebook. It is integrated with PayPal, Google Checkout, Authorize.net and several other payment processing options.

There you go! So get apping!

What's News Today December 15, 2011

What's News Today December 15, 2011

Here’s the daily digest from my favourite blogs and news sites: