Tag: Apple

What's Newsified Today December 20, 2011

What's Newsified Today December 20, 2011

Here’s the top recent articles from my favourite blogs and news sites:

Apple New TV Rumoured

Apple New TV Rumoured

Apple is working hard redefining the future of the TV, and that includes a TV set that supports wireless streaming, the Wall Street Journal reports, citing sources close to the matter.

According to “people familiar with the matter,” Apple is in talks with media executives at many massive corporations and is developing a TV with wireless streaming capabilities.

Unfortunately, this latest in the long line of Apple iTV rumors doesn’t bring many specifics on what exactly Apple’s next-gen TV will look like.
One issue that may play a vital part in Apple’s upcoming TV product is voice recognition software, the same as Siri. The software “might permit users to use their voices to look for a show or change channels,” the WSJ says.

For more info: read on

Apple TV Dev Man

Online TV: Good press 4 @DownstreamTweet

Online TV: Good press 4 @DownstreamTweet

Amplify’d from www.smh.com.au
Online TV ads to be traded in auction-style exchanges

ADVERTISERS will be able to bid for television-style ads online across multiple websites by the end of the year, though it could be up to three years before the market represents a large chunk of the $2.2 billion online ad market.

Downstream Marketing and the media-buying consortium Group M say the technology for trading ads placed before, during or after online videos will be in place by December.

Already a small but growing volume of online display ads are bought and sold through exchanges or demand side-platforms run by media-buying groups, or by larger networks such as Google.

Television commercials viewed online is the next sector to become biddable – that is, when ads can be sold in automated, split-second, auction-style trades.

Media executives might be fearful, the media investor Daniel Petre says, but they will have to get used to it.

”As soon as the technology is there advertising will be wrapped in it,” Downstream’s chief executive, Steve Knowles, says.

”More and more people are demanding content online so whether it’s Apple TV, Google, Netflix, the television networks or Facebook that provides it doesn’t really matter. There will be advertising and it will be biddable.”

Rather than sell such ads on a traditional cost per thousand (CPM) model, agencies such as Downstream say they can draw on data such as the websites people visit, the forms they fill in and possibly even their purchasing history online to target specific audience niches with clients’ TVCs. Media agencies can specify a target audience and the maximum price they are prepared to pay for those eyeballs.

“It’s bringing rational pricing to [online] TV,” said Downstream’s chief operating officer, Justin Hind.

Although watching TV shows or films online makes up less than 5 per cent of total viewing, it is predicted to grow rapidly as more TVs are connected to a high-speed internet.

Online video advertising is currently a $33 million market – a relative minnow – but which Frost & Sullivan predict will be worth $180 million by 2015.

Danny Bass, the chief digital officer for the media buying consortium Group M, will sell video ads this way through its demand side platform by the year’s end. But he could not predict what volumes might be traded. “The more inventory that becomes available the more likely it is fall to an exchange.”

Downstream backer Mr Petre, the chairman of Netus, an investment company backed by News Ltd, said an auction-style trading platform did not necessarily mean rates would fall.

“There is a fear that everything that goes through an exchange will go to 50¢ a CPM but if you are delivering valuable content then that won’t be the case,” said Mr Petre, who also sits on the board of Nine Entertainment Co, which has a half-share in Ninemsn.

“People will resist it because they are fearful but in the end advertisers will love it because at last they will pay for advertising that performs well. At last the most appropriate ad is shown to the most appropriate audience.”

Read more at www.smh.com.au

 

Microsoft Sides With Apple on H.264 Video, Leaving Google in the Cold

Microsoft Sides With Apple on H.264 Video, Leaving Google in the Cold

Things are heating up and partners that you’d never expect are coming together to kick each other around. These three companies seem to flip-flop on a regular basis… once upon a time Google & Apple shared a lot of the same board of directors… things have really changed.

Amplify’d from www.fastcompany.com

webm

Microsoft’s just promised to place H.264 video at the core of its web experiences. Why should you care? Because it means the tech giant is siding with another company–Apple–at the expense of Google, which is pushing its own video codec.

In a blog posting titled “HTML5 and Web Video: Questions for the Industry from the Community,” Microsoft is effectively drawing the lines for a battle with Google about web video standards. It really doesn’t mince words: “A Web without video would be a dull Web and consumers, developers and businesses want video on the Web to just work. As an industry we know this and have, until recently, been on a path to make this a reality with HTML5 by integrating video into Web pages more natively using H.264.” This is a direct shot at Google, which has pledged to abandon default support for H.264 video in its Chrome browser, and a tacit admission that Apple’s push to make H.264 a de facto web standard has worked, and makes sense from a technical point of view.

Read more at www.fastcompany.com

 

Consumers want a car. TV studios give pogo sticks. Doesn’t turn us into pogo-stick fanciers…

Consumers want a car. TV studios give pogo sticks. Doesn’t turn us into pogo-stick fanciers…

Great article about apples new line up, particularly this part about IPTV.

Amplify’d from www.suntimes.com

Digital music stores work because it’s one-stop shopping, whether you shop at iTunes, Amazon’s MP3 Store, or Rhapsody. If I want a specific album, I don’t have to first ask “What label was that recorded under?” and then “Which one of the following thirteen incompatible music stores is partially owned by that label?”

But that’s the problem we face with Internet TV. Which might kill the whole thing before it even gets on its feet. iTunes and Hulu’s strongest competition comes in the form of apps that make it trivially simple to locate the latest episodes of every TV show ever broadcast, posted on any filesharing site or service.

You want last week’s episode of “Dancing With The 19 Kids Of Cake Decorators?” You got it.

It’s illegal, sure. But it’s free and more importantly: it works.

Consumers want a car. The TV studios give us a pogo stick. It doesn’t turn us into pogo-stick fanciers. It turns us into car thieves. Please CC this comment to anybody you know in the television industry.

Read more at www.suntimes.com