H&M Caught Using Fake (CG) Models

Whether you never thought it would happen or maybe thought it’s long overdue: Swedish fashion chain H&M admitted to using computer-generated models to display a range of collections on its website.

They look completely human. However, if you examine them closely, they all have exactly the same body shape and pose.

H&M spokesman Hacan Andersson stated:

“It’s not a real body, it is completely virtual and made by the computer. We take pictures of the clothes on a doll that stands in the shop, and then create the human apperance with a program on a computer.”

Mashable.com states: “This method has created some controversy among netizens who have criticized H&M for creating a false reality for its customers and creating an unrealistic body image for women to live up to.”

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