Google Product Search launched in Australia

Google secretly launched their shopping comparison site here in Australia: http://www.google.com.au/prdhp
http://google-au.blogspot.com/2011/05/google-shopping-arrives-in-australia.html

Merchant Center, advertisers need to list their products: http://www.google.com.au/merchants/default

Getting Started: http://www.google.com/support/merchants/bin/answer.py?hl=en&answer=188493

Be interesting to see how this goes down under.