Google Instant: Potential Implications for the Advertiser

Google just unveiled Google Instant, where the search engine adjusts results in real time as the user types in the query. Google claims that Instant Search leads to 2-5 seconds of time savings per query. This is the logical extension to Google’s auto

1)  More control to Google:

2)    More impressions reported:

3)    Traffic Shifts:

4)    Quality Score implications:

5)    The Brand Bias:

6)    Your Brand Name Matters:

7)    For SEO

In the coming weeks, I expect to see higher impression volumes on branded terms and traffic pattern shifts among unbranded ones. Google will also have to adjust its Quality Score formula to account for the impression shifts among keywords, specially branded ones to enable advertisers maintain their ROI. As with any significant change, there will be winners and losers. However, who wins and loses remains to be seen.Read more at blog.efrontier.com