Digital Marketing Explained: Digital Marketing Landscape

This is a part of the Digital Marketing Explained Holy Grail Post Series, the outline will be kept together on the Digital Marketing page.

Digital Marketing Landscape

Here is a list of the digital marketing landscape at a glance. It can be hard to categorise the different channels as there is a lot of crossover between them.

Therefore the organisation of this list is not necessarily ontologically correct, however, it is organised from the marketing perspective and which channels should be thought of together.

Furthermore, they are not all “channels” per say. Some of the list includes cross-channel topics that a good marketer should consider in their digital strategy (for example moderation, feedback and viral marketing). 

• Organic
• Website or Landing Page
• Organic Search
• Email
• Paid
• Paid Search
• Display Advertising
• Social Media Advertising
• Mobile Ads
• Social
• Facebook
• Twitter
• YouTube
• Google Plus
• StumbleUpon
• Blogging
• MeetUp
• Social Bookmarking
• Applications
• Web
• Facebook
• Mobile
• Analytics
• Other
• Wikipedia
• Forums
• Wikis
• Moderation
• Feedback
• Viral Marketing
• Podcasting
• SMS
• QR Codes

 The rest of this series will outline best practices, user guides, case studies and marketing strategies for the channels/topics in the order listed above. Feel free to jump around to the topics that interest you the most. However, I strongly recommend that the website/landing page section be read before moving on to any other topics.