This is the first part of the Digital Marketing Explained Holy Grail Post Series, the outline will be kept together on the Digital Marketing page.
Digital Marketing Explained
The what, why, how and when part of this series is the most important part; simply grasping the concepts laid out will put you a long way ahead in the path to effective digital marketing.
What is Digital Marketing?Finding audiences that actually want to interact with you using various digital channels.
LESSON #1: MARKETING ≠ ADVERTISING.
“Marketers must cringe when they read business blog posts because the word marketing is used as a synonym for advertising. And if it’s not a direct synonym the emphasis is close enough to create a cultural perception in society that the synonym exists.”1
Digital Marketing is simply finding audiences that actually want to interact with you using various digital channels. These channels range from the basic, more content focused, ones such as your website through to paid advertising across digital platforms (such as banner ads).
In most cases, ninety percent of the effectiveness of digital marketing can be garnered by following the best practices without spending a cent on advertising. This series will outline both the best practices for getting organic (unprompted) results as well as promoted (or paid) results.