As many adwords professionals know, there is a soft limit in Google AdWords of about 40,000 keywords (it changes every now and then) and then there is a hard limit of 100 campaigns, 5,000 adgroups per campaign and a total of 1 million keywords (including negatives).
The hard limit is often available to agencies upon request to your account manager from Google.
Today I got an email saying that over the next few weeks Adwords will be updated in to reflect this new system of account limits:
- 500 campaigns (active and paused)
- 20,000 ad groups (per campaign)
- 3 million KWs/placements/topics/audiences (active and paused per account).
Unfortunately Yahoo/Bing still has much smaller limits, and most advertisers have already set up separate Google accounts to account for hundreds of campaigns, but still it provides hope for the future.