The traditional retailers didn’t come off to well, but sites such as GetPrice with millions of long-tail keywords and targeted ad copies across multiple search engines are getting a great wrap for consumer experience and visibility.
Google AdWords – Aussie Retailers Behind the Eight Ball
With the hundreds of millions of dollars spent each year on advertising by the major electrical retailers, why do the likes of Harvey Norman, JB Hi Fi, Dick Smith, Myer and Co seem more interested in complaining about GST then utilising Google AdWords effectively? And why aren’t the leading online retailers like Deals Direct and OO.com.au maximising the opportunity?
Walk into your local JB Hi Fi, Harvey Norman or Dick Smith and tell them you’re interested in buying a Samsung UA55C9000. The sales person will take you to the TV section show you a shiny new Samsung UA55C9000 55” LED TV, tell you the price and tell you how much better your life will be with it sitting in your living room.
Now try the same thing online. Go to Google.com.au and search for Samsung UA55C9000:
Out of all of the retailers in Australia, how many are interested in selling you a Samsung UA55C9000 TV, e.g. how many have an Google AdWords ad? Only one, the Electrical Discounter. An honourable mention to price comparison sites, Get Price and Price Dumper and a thanks for playing to Optus with an ad for the right brand but wrong product. With the hundreds of millions of advertising dollars spent each year by the major electrical retailers, where are the likes of Harvey Norman, JB Hi Fi, Dick Smith and Myer? Or for that matter, where are the leading Australian online retailers like Deals Direct, OO.com.au and Dstore?