Good article explaining retargeting/remarketing

This is a good article explaining retargeting/remarketing. We use it regularly on EF & AdWords through Search and Display with a lot of success.

Amplify’d from searchenginewatch.com
If you spend “a lot of money” on your clients’ paid search programs or any other marketing program, this is your opportunity to increase their campaign ROI by making an effort to recapture the missed opportunities a second, third, or umteenth time. In most cases retargeting campaigns outperform search marketing campaigns (in a silo).

Read more at searchenginewatch.com

 

Leave a Reply

Your email address will not be published. Required fields are marked *

Comment moderation is enabled. Your comment may take some time to appear.