Today marks the official launch of China’s national coxswain competition. The competition, in the form of a TV reality show, aims to select two national team coxswains in time for the Beijing Olympics in 2008 and will be broadcast on China’s major television network, China Central Television (CCTV).
Read on here
I find a few things fascinating there:
- How all other Olympians train for years and how many never make it
- How China wants a real hype for the 2008 Olympics in Bejing
- It creates a huge interest in a previously low-media-profile sport
- How much the Chinese love reality TV!!!
What are your thoughts? Comment and let me know.