Luke Freeman

“How are we able to turn a sprinkling of abstract symbols on a white page into scenarios and vignettes so arresting that we can shut out turbulence and the roar of aircraft engines on a red-eye merely by reading a flimsy paperback book? Few critics have dared tackle the affective aspects of reading…since the conventions shaping the acts of writing and reading print narratives alike are so well-established and so familiar that we can function perfectly well without the faintest inkling of how the whole enterprise works - just as we do with so much of the technology that surrounds us.”

Douglas, J. Yellowlees and Hargadon, Andrew (2004) “The Pleasures of Immersion and Interaction: Schemas, Scripts, and the Fifth Business”